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Tesla’s price war could reshape the Chinese auto industry, and some players may not survive
It remains to be seen if Tesla was aware that its aggressive pricing strategy would create havoc in the Chinese auto market. But it has, and analysts have noted that some of China’s weaker players may not survive the aftermath.
China is the world’s largest electric vehicle market. Thus, Tesla is fully aware of the country’s importance for its global operations. It was then no surprise that the electric vehicle maker implemented pricing adjustments for its domestically-made vehicles in October. This was followed up by more price cuts in January, which brought the costs of the Giga Shanghai-made Model 3 and Model Y up to 14% cheaper than last year and substantially cheaper than their counterparts from the US and Europe.
Rival automakers have lowered their prices in response to Tesla’s recent price cuts. Companies like Volkswagen AG and Mercedes-Benz Group AG are offering discounts of up to 70,000 yuan ($10,000) in China. Ford has also lowered the Mach-E’s starting price to about 209,900 yuan. This left competitors like Xpeng Inc. and Nio Inc. with little choice but to follow suit.
As noted in a Bloomberg News reports, at least 30 automakers have cut prices in China. Jochen Siebert, managing director of JSC Automotive, for his part, noted that Tesla’s pricing strategy affected the Chinese auto segment. “Tesla created havoc for the rest of the market,” Siebert said.
The havoc caused by Tesla has not gone unnoticed. On Wednesday, the China Association of Automobile Manufacturers urged an end to the price war. The CAAM noted that the price war was not a long-term solution to the country’s current slowdown in sales and inventory accumulation. The association also stressed the need for the industry to “return to normal operation” to ensure healthy development.
Other automakers are preparing for more challenging months ahead. During an interview with Bloomberg Television on Wednesday, Nio Chief Financial Officer Steven Feng noted that China’s auto industry is going through a “very profound shuffle.” “We need to go through this price war at the beginning of the year, and then we expect the industry to go through some profound fundamental consolidation. It’s almost consensus that China now has too many automakers,” the executive said.
China’s auto sector is extremely competitive, with 155 new battery electric and plug in hybrid vehicles set to be unveiled this year alone. In response to this, financially stronger players such as Tesla could easily maintain, if not escalate, their aggressive pricing strategies to protect and grow their market share. Other automakers, however, may not be as fortunate. Siebert noted that Tesla has “several billion dollars that they can use for this purpose while others don’t.”
Morgan Stanley analysts have noted that apart from Tesla, BYD should also be capable of carrying out another round of price cuts. The analysts stated that Tesla’s price war came on faster and more severely than expected, and they also noted that it will “expedite a market reshuffle.” Tu Le, managing director of consultancy Sino Auto Insights, highlighted this in a statement. “It’s going to stay brutal through mid-2024. It’s really existential for some of the weaker players,” the executive said.
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Tesla launches new feature that cold climate drivers will love
Tesla’s steering wheels are getting better with this simple yet effective software update.
Tesla is launching another new feature in its cars, this time it will cater to those in colder climates, and those drivers will love it.
Perhaps one of the best things about Teslas is that they routinely receive over-the-air software updates that either improve the ownership experience, add features, or make their performance more robust.
Every update offers some sort of bug fix or new feature that simply makes the cars better than they were before. For example, earlier this week, we reported on a new third-party charger latch release feature that will help those with non-Tesla home charging plugs.
Now, Tesla is releasing a new improvement to its heated steering wheel system, which has been around for several years. The new feature is one that will improve its performance and have your wheel nice and toasty the next time you get in, and it is a bit chilly outside.
According to Not a Tesla App, Tesla rolled out the Heated Steering Wheel improvements with the 2024.14 software update:
“If the steering wheel heater is set to Auto, the steering wheel will now heat up based on the cabin temperature, even if the climate system is set manually.
Previously, the climate system needed to be set to Auto for the steering wheel heater to turn on automatically.”
The change impacts all five Tesla models, the release notes state.
The heated steering wheel is one of the features that Tesla has used to help cater the vehicle’s overall performance to those in colder climates.
Tesla Model 3 with heated steering wheel begins US deliveries
Just as the air-conditioned and cooling seats are beneficial during the Summer months, the heated steering wheel is incredibly beneficial to those drivers in colder parts of the globe.
News
Tesla announces massive new achievement with 8 million cars produced
Tesla’s 8 millionth car comes just 8 months after it built its 7 millionth car.
Tesla announced a massive new achievement in relation to its automotive division as it has officially built 8 million cars globally.
The 8 millionth car rolled off production lines at Gigafactory Berlin on Friday, the company announced. The car was an Ultra Red Model Y, images show:
Produced our 8 millionth vehicle at Giga Berlin pic.twitter.com/gv1moWhwTH
— Tesla (@Tesla) June 6, 2025
The car comes just about eight months after Tesla built its 7 millionth car at the Fremont Factory last October, a major accomplishment considering the claims of a lack of demand from the media.
Additionally, Tesla was able to achieve this major threshold with a stoppage in production at each of its four production facilities earlier this year. The manufacturing halt was attributed to a production line changeover for the new Model Y crossover.
The car has been the best-selling vehicle in the world for two consecutive years, and the company pausing production for two weeks, yet still managed to produce one million cars in eight months is impressive.
Tesla currently only produces the Model Y at Gigafactory Berlin, but the car is also manufactured at Gigafactory Shanghai, Gigafactory Texas, and the Fremont Factory.
It is the only model to be produced at all four of Tesla’s global manufacturing plants, which span across three different continents.
Elon Musk
Elon Musk and Donald Trump to speak with each other Friday: report
White House aides have scheduled a call between the CEO and U.S. President on Friday.
Elon Musk and Donald Trump’s feud seems to be thawing, at least to some degree.
As per a recent Politico report, White House aides have scheduled a call between the CEO and U.S. President on Friday.
Musk vs. Trump
Musk turned into a staunch critic of Trump amidst the administration’s efforts to pass the “Big Beautiful Bill,” which the CEO claimed would add trillions to the country’s deficit. Trump, for his part, claimed that Musk turned on him due to the adverse effects of the proposed bill on his companies.
The spat between the two powerful men became so notable that Musk called for the impeachment of Trump on X. He also claimed that Trump was in the Epstein list. The U.S. President, for his part, threatened to cancel billions of dollars worth of government contracts with Musk’s companies such as SpaceX.
Potential Truce
As per Politico, however, White House aides have stepped in to temper the tensions and broker peace between the two powerful men. When asked by the outlet about his ongoing feud with the CEO, Trump reportedly stated that “it’s okay” and that “it’s going very well, never done better.” The U.S. President also highlighted his favorability ratings, stating that his “numbers are through the roof.”
While the CEO was very aggressive against Trump in his X posts, he did back down somewhat after some time. When hedge fund manager Bill Ackman argued that Trump and Musk should make peace for the benefit of the United States, the CEO responded with, “You’re not wrong.” Musk also walked back on his decision to decommission SpaceX’s Dragon spacecraft, which is essential to NASA’s operations.
Tesla launches new feature that cold climate drivers will love
Tesla announces massive new achievement with 8 million cars produced
Elon Musk and Donald Trump to speak with each other Friday: report
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